Asplund furniture, LUC top, black piano, white sofa, concrete floor, product styling

Asplund Furniture, FRAME table, FILE drawer, MINIFLAG tufted carpet, concrete floor, product styling

Asplund Furniture, KILT cabinet, concrete floor, green, white, product styling

Asplun Furniture, SWOON candlestick, KILT cabinet, product styling

Asplund Furniture, TATI desk, MEMIRROR table, product styling


Asplund furniture collection for 2013, ‘Sense of Space’, was launched at last week’s Stockholm Furniture Fair, world’s largest meeting place for Scandinavian design. The respected Swedish design store and manufacturer set out to emphasises the proportions of the furniture and their relationship to the spaces they occupy with this stunning new collection.

Some of the new products include PROUST shelving system, Me mirror, FILE storage drawer, SWOON candlestick, and new carpets, home-wares and accessories in the series TATI, FRAME, KILT, FUNKIS and SNOW.


Asplund Furniture, MEMIRROR floor, MINIFLAG tufted carpet, product styling

Asplund Furniture, FRAME glass cabinet, white, product styling

Asplund Furniture, TATI mirror, black, white, concrete floor, product styling

Asplund Furniture, TATI coatrack, TRACKS carpet, black, product styling

“Our philosophy has always been to create clean, elegant lines that never go out of fashion, and products of a quality that ensures durability. A good, new design that is interesting and that you will enjoy having as long as it is with you.”

This, my friends, is what I call design perfection. And lets not forget the ever-imortant beautiful product photography and clever styling. These guys have nailed it on all fronts.


Asplund Furniture, TATI table, concrete floor, dining room, product styling

Asplund Furniture, KILT cabinet, timber, orange, product styling

Asplund Furniture, rug, pink, concrete floor, product styling


[Images courtesy of ].

About The Author

Dana Tomić Hughes
Founder & Editor

Dana is an award-winning interior designer living in Sydney, Australia. With an unhealthy passion for design, Dana commits to an abnormal amount of daily design research. Regular travel and attendance at premier design events, enables Dana to stay at the forefront of the design world globally. While she is super serious about design, Dana never takes herself - nor design - too seriously. Together with her life and business partner, Dana is Boss Lady at Studio Yellowtrace, specialising in Design Strategy, Creative Direction and Special Projects. The studio takes a highly conceptual and holistic approach to translating brands & ideas into places & experiences.

7 Responses

    • yellowtrace

      I’m not sure what you mean Andrea? Are you not able to pin at all? We haven’t heard this from anybody else before (and we’ve tested on our end and all looks fine). Are you having issues pinning from a mobile device or computer?


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