House of Dagmar, Stockholm by Guise | yellowtrace.com.au

House of Dagmar, Stockholm by Guise | yellowtrace.com.au

House of Dagmar, Stockholm by Guise | yellowtrace.com.au

 

Stockholm-based firm  have designed a new retail space for a young Swedish fashion brand , housed within the amazing Stockholm department store .

The client brief was to invent a hybrid spatial language between Swedish design and Art Deco – an era from which the brand’s style is derived. Key elements within the space were constructed from triangular-shaped modules – from 10mm thick steel rails that employ the shape as it’s framework, to modular tables and joinery that carry identical triangular tops and bases.

 

House of Dagmar, Stockholm by Guise | yellowtrace.com.au

House of Dagmar, Stockholm by Guise | yellowtrace.com.au

House of Dagmar, Stockholm by Guise | yellowtrace.com.au

 

“We tried to use every potential of the triangular shape. Triangular shapes offers great flexibility. When grouped they form a large surface for clothing display, and the sharp angular edges act as dividers to control the flow of people.”

 

House of Dagmar, Stockholm by Guise | yellowtrace.com.au

House of Dagmar, Stockholm by Guise | yellowtrace.com.au

House of Dagmar, Stockholm by Guise | yellowtrace.com.au

 

 made a conscious decision to keep the interior pristinely white, with deliberate insertions of thin black lines, and accents of grey and copper. Scandinavian simplicity at it’s best.

 


[Images courtesy of .]

 



About The Author

Dana Tomić Hughes
Founder & Editor

Dana is an award-winning interior designer living in Sydney, Australia. With an unhealthy passion for design, Dana commits to an abnormal amount of daily design research. Regular travel and attendance at premier design events, enables Dana to stay at the forefront of the design world globally. While she is super serious about design, Dana never takes herself - nor design - too seriously. Together with her life and business partner, Dana is Boss Lady at Studio Yellowtrace, specialising in Design Strategy, Creative Direction and Special Projects. The studio takes a highly conceptual and holistic approach to translating brands & ideas into places & experiences.

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