Some people are just too damn clever, aren’t they? Seriously – would you look at these images for me? Who would have thought that a humble polyester ribbon could create such a dynamic and seductive installation piece? Well, not me!

This amazing installation was designed by the super clever Japanese architects  (I previously blogged Ryuji ) for the Italian fashion brand  at the  in Tokyo, Japan.

Extreme love!

[Discovered via .]

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Dana Tomić Hughes
Founder & Editor

Dana is an award-winning interior designer living in Sydney, Australia. With an unhealthy passion for design, Dana commits to an abnormal amount of daily design research. Regular travel and attendance at premier design events, enables Dana to stay at the forefront of the design world globally. While she is super serious about design, Dana never takes herself - nor design - too seriously. Together with her life and business partner, Dana is Boss Lady at Studio Yellowtrace, specialising in Design Strategy, Creative Direction and Special Projects. The studio takes a highly conceptual and holistic approach to translating brands & ideas into places & experiences.

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