‘s dual-level Paddington terrace has undergone its first transformation since opening in 2009. The store design reflects the Australian fashion brand’s evolution having grown from the original organic cotton jersey collection into women’s, men’s and children’s ready to wear collections, including jewellery and accessories.

bassike’s Deborah Sams and Mary Lou Ryan have partnered with Akin Creative on the store design which elevates the spatial experience through contemporary furnishings and premium design details.

“We’ve enjoyed creating the new space in which we have continued to evolve with the brand. Each of our stores have subtle points of difference while always feeling familiar and true to the bassike DNA,” explains Deborah Sams, bassike’s co-founder and director.

On the ground floor a blending of materials sees hand-selected silver travertine worked across point of sale bench tops, soft grey Italian leather upholstered display plinths, and flax linen fitting rooms carpeted with sisal and finished with artek stools. A central staircase in powder coated steel leads to the lower ground which is anchored by tonal woven rug and Hans Wegner occasional chairs. This space opens out onto a quiet rear courtyard with a teddy-bear magnolia tree and a circular steel planter framed by white concrete plinth stools, cultivating a relaxing environment for shoppers.

“Redesigning bassike Paddington has allowed us to align the Paddington flagship with the bassike brand as it stands today, but also how we envisage the brand growing over the coming years,” shares Mary Lou Ryan, bassike’s co-founder and director.


Related: Dion Lee Boutique By Kelvin Ho Of Akin Creative.


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