Japanese studio Nendo has designed an interior of Nature’s Way“Beauty Library,” an organic beauty store-cum-cafe located in Tokyo’s hip Aoyama neighbourhood. The shop playfully references its namesake with library-like shelving that house a selection of beauty products in bright colours. QR codes are placed alongside each product, enabling customers to take home additional information about products on their mobile device, and giving them the ability to purchase these later online.

Adjacent to the beauty area is an in-store cafe where customers can order healthy food and drinks. The joining of food and cosmetics is intended to speak to the idea that the interior and exterior both have a bearing on beauty, thus being of equal importance.

 

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