In April this year, Acne Studios launched their new denim line dubbed (meaning “Blue Art” in Swedish). The Swedish brand chose to debut the collection in full in Acne’s new Shibuya project store in Tokyo.

For the occasion, a new 68sqm retail space was created exclusively for Blå Konst. The interior reflects the aesthetic vision of the brand’s denim line, in particular its experimental approach and investigation into textiles.

In an effort to explore contrasts, the store mixes rough denim with smooth, metallic finishes, offset by bright blue carpet. Ultra-polished stainless steel cubes add structure within the space, casting reflections that animate the minimalist interior. Mobile clothing rails add accents of gold, while the central steel staircase packs a punch in fire-engine red.

Acne Studios Blå Konst store will carry the new permanent denim range, in addition to the limited edition and seasonal collections.

Acne Studios Blå Konst
1-10-8 Jinnan, Shibuya-ku, 105-0041 Tokyo, Japan


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