Danish Chromatism by Signe Byrdal Terenziani and GamFratesi during Milan Design Week 2013 | Yellowtrace.

 

During the recent Milan Design WeekDanish Chromatism presented a selection of traditional and contemporary designs from 30 Danish companies in a playful and unusual chromatic interpretation.

The exhibition was curated by Signe Byrdal Terenziani, designed by , and presented at the  design museum, allowing visitors to experience a different relationship between classic and modern Danish products.

 

Danish Chromatism by Signe Byrdal Terenziani and GamFratesi during Milan Design Week 2013 | Yellowtrace.

 


“Traditionally Danish design is associated with wooden furniture and natural colour. In this exhibition, we wanted to reinterpret the traditional aesthetics through the use of colour – to create a new experience of the relationship between the classic and the modern products.” – GamFratesi.


 

Danish Chromatism by Signe Byrdal Terenziani and GamFratesi during Milan Design Week 2013 | Yellowtrace.

Danish Chromatism by Signe Byrdal Terenziani and GamFratesi during Milan Design Week 2013 | Yellowtrace.

 

The work of influential artist  inspired the exhibition design. Abers’ paintings explored coloured boxes within boxes – and how colours look when seen one at a time, and how they appear in different combinations.

Danish Chromatism featured four spaces of different colour – black, grey, red and blue. While each space presented a distinct design universe of its own, they were all clearly related with each one placed like a box inside the next, giving visitors a unique sensory experience.

 

Danish Chromatism by Signe Byrdal Terenziani and GamFratesi during Milan Design Week 2013 | Yellowtrace.

Danish Chromatism by Signe Byrdal Terenziani and GamFratesi during Milan Design Week 2013 | Yellowtrace.

 

The designs on display ranged from speakers to cool bikes, floor tiles to lighting, songbirds to sofas. The exhibition featured brand new products from young designers side by side with designs going back to the late 19th century.

 

Danish Chromatism by Signe Byrdal Terenziani and GamFratesi during Milan Design Week 2013 | Yellowtrace.

 


“The combination of old and new designs brings a new edge to the classic icons, while highlighting how contemporary design of Denmark draw on the masters’ strong tradition of craftsmanship.” – Signe Byrdal Terenziani.


 

Danish Chromatism by Signe Byrdal Terenziani and GamFratesi during Milan Design Week 2013 | Yellowtrace.

Danish Chromatism by Signe Byrdal Terenziani and GamFratesi during Milan Design Week 2013 | Yellowtrace.

 

Some of 30 participating companies included &tradition, Carl Hansen & Søn, Fredericia, Fritz Hansen, Gubi, Kvadrat, LEGO, Louis Poulsen, Rosendahl, Royal Copenhagen and Stelton amongst others.

Many more delicious images of Danish Chromatism by  can be found in the gallery below.

 

 


[Photos by , courtesy of .]

 



About The Author

Dana Tomić Hughes
Founder & Editor

Dana is an award-winning interior designer living in Sydney, Australia. With an unhealthy passion for design, Dana commits to an abnormal amount of daily design research. Regular travel and attendance at premier design events, enables Dana to stay at the forefront of the design world globally. While she is super serious about design, Dana never takes herself - nor design - too seriously. Together with her life and business partner, Dana is Boss Lady at Studio Yellowtrace, specialising in Design Strategy, Creative Direction and Special Projects. The studio takes a highly conceptual and holistic approach to translating brands & ideas into places & experiences.

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