Endpiece: Super Cool Optician’s Store in Seoul, South Korea by WGNB | Yellowtrace

Endpiece: Super Cool Optician’s Store in Seoul, South Korea by WGNB | Yellowtrace

Endpiece: Super Cool Optician’s Store in Seoul, South Korea by WGNB | Yellowtrace

Endpiece: Super Cool Optician’s Store in Seoul, South Korea by WGNB | Yellowtrace

 

With a design concept taken from the store’s name, Endpiece is an optical store in Seoul, South Korea, designed by , in which the real hero is the hyper-scale chunky knitted wall. The best part? The wall isn’t just a pretty, just-cause gesture – but rather links closely to Endpiece’s brand identity.

The name ‘end piece’ also refers to that part of the glasses which connects the lens-frame (front) with the temple (side). Many brands apply their own details to this junction of the glasses. End piece therefore becomes an important element which forms an integral part of brand identity, providing the perfect canvas for imagination and creativity. Like tiny components of a high-end watch keep time by moving accurately as they are supposed to, the ‘end piece’ of glasses is also the most important object that raises their value.

 

Endpiece: Super Cool Optician’s Store in Seoul, South Korea by WGNB | Yellowtrace

Endpiece: Super Cool Optician’s Store in Seoul, South Korea by WGNB | Yellowtrace

Endpiece: Super Cool Optician’s Store in Seoul, South Korea by WGNB | Yellowtrace

 

WGNB chose to treat the entire space of the store as an ‘end piece’ – a canvas for expressing their own originality. “We decided to make it an object,” explain the designers.

The small but oh-so-sweet sweet interior features terrazzo floors and plinths that support display joinery in lacquered grey, yellow and pastel green. The same shade of green features on the curved knitted wall, which was created in collaboration with the local artist who used electrical cables from a local factory. Lee also created a series of hanging pendants woven from the same wire.

Sometimes it’s the smallest and simplest ideas applied with gusto that work out for the best, managing to take an ordinary interior and elevate it to a whole new level. A big fat tick from me.

 


[Photography by Yongjun, Choi.]

 



About The Author

Dana Tomić Hughes
Founder & Editor

Dana is an award-winning interior designer living in Sydney, Australia. With an unhealthy passion for design, Dana commits to an abnormal amount of daily design research. Regular travel and attendance at premier design events, enables Dana to stay at the forefront of the design world globally. While she is super serious about design, Dana never takes herself - nor design - too seriously. Together with her life and business partner, Dana is Boss Lady at Studio Yellowtrace, specialising in Design Strategy, Creative Direction and Special Projects. The studio takes a highly conceptual and holistic approach to translating brands & ideas into places & experiences.

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