Hermes Milan Design Week 2016 | #Milantrace2016
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Hermes at Teatro Vetra, Milan Design Week 2016, Photo © Nick Hughes/ Yellowtrace | #MILANTRACE2016
Hermès installation at Teatro Vetra during Milan Design Week 2016. Photography © Nick Hughes/ Yellowtrace.

Hermes at Teatro Vetra, Milan Design Week 2016, Photo © Nick Hughes/ Yellowtrace | #MILANTRACE2016
Hermès installation at Teatro Vetra during Milan Design Week 2016. Photography © Nick Hughes/ Yellowtrace.

Hermes at Teatro Vetra, Milan Design Week 2016, Photo © Nick Hughes/ Yellowtrace | #MILANTRACE2016Hermes at Teatro Vetra, Milan Design Week 2016, Photo © Nick Hughes/ Yellowtrace | #MILANTRACE2016

Hermès installation at Teatro Vetra during Milan Design Week 2016. Photography © Nick Hughes/ Yellowtrace.

Paravent Pippa Hermès, Milan Design Week 2016. Photo © Studio des fleurs | #Milantrace2016Chaise Oria Hermès, Milan Design Week 2016. Photo © Studio des fleurs | #Milantrace2016

New from Hermès: Pippa Screen & Oria Chair. Photography © Studio des fleurs.

Méridienne Pippa Hermès, Milan Design Week 2016. Photo © Studio des fleurs | #Milantrace2016
New from Hermès: Pippa Daybed. Photography © Studio des fleurs.

Sofa Sellier Hermès, Milan Design Week 2016. Photo © Studio des fleurs | #Milantrace2016
New from Hermès: Sofa Sellier. Photography © Studio des fleurs.

Sofa Sellier Hermès, Milan Design Week 2016. Photo © Philippe Lacombe | #Milantrace2016Chaise Oria Hermès, Milan Design Week 2016. Photo © Philippe Lacombe | #Milantrace2016

Hermès Collections for the Home 2016-2017. Photography © Philippe Lacombe.

Porte-revues Hermès, Milan Design Week 2016. Photo © Philippe Lacombe | #Milantrace2016Tissu d'ameublement Pavage imprimé Hermès, Milan Design Week 2016. Photo © Philippe Lacombe | #Milantrace2016

Hermès Collections for the Home 2016-2017. Photography © Philippe Lacombe.

 

When it comes to their presentations during Milan Design Week, Hermès have never mucked around, just as one would expect from a fine French brand. This year was no exception as the luxury fashion house took residence inside Teatro Vetra at Milan’s 5Vie Design District. Sitting inside the dark, dimply lit theatre was a specially commissioned brick pavilion by Mexican architect Mauricio Rocha. Dramatic raw and grey backdrop served to highlight the softness and warmth of Hermès leather furniture and accessories, and the rich colours of the brand’s latest wall-coverings and textiles.

In the centre of the space, an arresting set of three large-scale wall panels featured a set of abstract wallpaper designs by the British illustrator Nigel Peake. Entitled ‘A Walk in the City’, the triptych depicted Morning, Afternoon and Evening in a rough crayon aesthetic. “You can see the work of his hand, the gesture of the craftsmanship, and that is really what lies at the heart of Hermès exhibition”, explained the brand’s artistic director.

Aside from the wildly beautiful new collection of furniture and home-wares, I was incredibly impressed with Hermès’ accompanying selection of campaign images (more in the gallery below). Raw and edgy as hell – they are not something I would expect to see from a reasonably conservative luxury brand like Hermès, but the risk the brand took with them makes me all tingly and crazy happy. Hats off to Hermès who definitely know what’s up. Respect.

 

Related Posts: Highlights from Milan Design Week 2016.

 


 


[Photography © Nick Hughes/ Yellowtrace. Product images courtesy of Hermès.]

 



About The Author

Dana Tomić Hughes
Founder & Editor

Dana is an award-winning interior designer living in Sydney, Australia. With an unhealthy passion for design, Dana commits to an abnormal amount of daily design research. Regular travel and attendance at premier design events, enables Dana to stay at the forefront of the design world globally. While she is super serious about design, Dana never takes herself - nor design - too seriously. Together with her life and business partner, Dana is Boss Lady at Studio Yellowtrace, specialising in Design Strategy, Creative Direction and Special Projects. The studio takes a highly conceptual and holistic approach to translating brands & ideas into places & experiences.

One Response

  1. kennethmason1kapm

    Dana, wonderful story and great photos. I would love to see a primo luxury brand like Hermes apply itself to entry level items with an extended life span. I’m talking chairs, tables, sofas starting at $200.00 and maxing out at $750-$1,000.00. I do have an issue with the use of wicker weaving. It smacks too much of ‘planned obsolescences’ . IMHO.

    kapm

    ps am I the only one who has commented??

    Reply

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