Hövding Invisible Bike Helmet | Yellowtrace

Hövding Invisible Bike Helmet | Yellowtrace

Click here to watch the embedded video.

Anna Haupt and Terese Alstin are Swedish product designers who took on a giant challenge as their graduation project – developing an invisible bike helmet. True story! It took seven years of relentless research and an extraordinary commitment to their cause to create one seriously revolutionary product – . It’s difficult to describe how the helmet works without ruining the surprise. I urge you to watch the short video by documentary filmmaker Fredrik Gertten which will change the way you think about bike helmets once and for all.

Guys, this a game changer. Do you know what this means? No more shit bike hair – hooray!


[Video directed by Fredrik Gertten, produced by WG Film with the support of The Swedish Film Institute.]

 


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About The Author

Dana Tomić Hughes
Founder & Editor

Dana is an award-winning interior designer living in Sydney, Australia. With an unhealthy passion for design, Dana commits to an abnormal amount of daily design research. Regular travel and attendance at premier design events, enables Dana to stay at the forefront of the design world globally. While she is super serious about design, Dana never takes herself - nor design - too seriously. Together with her life and business partner, Dana is Boss Lady at Studio Yellowtrace, specialising in Design Strategy, Creative Direction and Special Projects. The studio takes a highly conceptual and holistic approach to translating brands & ideas into places & experiences.

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