Jaime Hayon has accomplished many things in his career, creating products, art and interiors that have firmly established him as world class talent but with the opening of the new , he opens a new personal chapter. As a native Madrileño, the chance to create something unique for the group in one of the city’s most iconic buildings was an opportunity to bring his signature talents to his hometown.

“I was fully dedicated to the creation of a very special and unique space that would represent a new vision of Spain, a vision far from the traditional aesthetic. Aside from being my hometown, for me Madrid represents Spain’s diversity and richness.”

Steeped in Spanish historical and cultural references, Hayon takes us on a visual journey through Spain’s past, mixing architectural details that evoke Roman arches and rich, jewel like tones and finishes reminiscent of the Arabic and Moorish influences that have helped create the beauty of Spain. The influences of the past are matched by an elegant design that unifies historic grandeur with a modern approach, amplifying the natural light and filling each space with some of the finest European brands of furniture, perfectly lit and furnished in a palette of colours that reflect the richness and warmth of Spain itself.

Entering the lobby, one is greeted by an enormous sculpture of a bear, zebra striped in pattern and tipping his large brass top hat in welcome, a wonderfully surreal nod to the coat of arms of the city of Madrid, but also uniquely Hayon in its joyful execution. This playful but imposing entrance sets the tone throughout – luxurious golden glazed ceramics, hang above the stunning Garra bar which features possibly the tallest drinks cabinet in the city, a cosmopolitan space of Romanesque arches. Throughout the hotel, small sculptures, masks, multiple characters from the vivid imagination of Hayon populate the public spaces and hallways. Each unique detail, lends the ambience of a boutique hotel but carried out on a scale across nine floors that only a truly grand hotel can provide. The framed artwork on display was commissioned from the photographers who, taking their cue from Hayon’s desire to showcase the richness and diversity of Spanish culture, have created a series that combines deeply Spanish subjects; the bullfighter, the flamenco dress, palm trees, a variety of cultural icons and emblems with their unique painterly approach to make work that feels both exuberant and classically restrained.

The furnishings and light fixture are the result of the many fruitful collaborations that Jaime has worked on in the last decade, featuring brands such as Fritz Hansen, &Tradition, Gubi, Arflex, Cassina, BD Barcelona, Parachilna lamps and more. Every corner of the hotel has been thoughtfully designed to create vignettes that balance a sophisticated aesthetic with comfort and luxury.

Since its construction in 1957, the Tower of Madrid has been a symbol of modern Madrid with 142 meters of height and its 34 floors. And now, with the opening of the Torre Madrid hotel across nine of those floors it boasts an interior that fully reflects its grandeur and location. With the completion of this ambitious design, Hayon has given his hometown the ultimate compliment – a beautiful, unique space that pays homage to the wonder that is Madrid.


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[Images courtesy of . Photography by .]


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