LUCAS GROGAN x SKARFE | Yellowtrace

LUCAS GROGAN x SKARFE | Yellowtrace

 

Although the good old ‘C’ word has been trashed from overuse in the last couple of years, we still can’t help but love a good Collaboration around here. Fewer things are better than when two or more heads from completely different disciplines come together to create something unique that simply wouldn’t have been the same without the other. Enter  x . Boom.

Lucas Grogan is a super clever Melbourne-based artist who’s work spans multiple disciplines including textiles, drawing and painting. Grogan is well known for his signature use of blue and white, delicate patterns that often contain hilarious and/ or confronting imagery and phrases. Love! Meanwhile, back at the ranch, Skarfe is Australia’s first specialist scarf boutique nestled in Sydney’s Potts Point, representing a carefully curated collection of scarves from around the world.

Together,  x  bring to life their debut collaboration of scarves. Each of the three distinct designs are silkscreened onto fine, lightweight cotton in saturated shades of blue, finished with selvedge edges hand-rolled ends. ‘The Ghost Scarf’ is an eerie collage of vultures, Grecian men and ghosts. ‘The Peacock Scarf’ comprises a swarm of beautiful peacocks with snakes and bottles hidden amongst their feathers. And finally ‘The Everyone Scarf’; a cemetery comprising of over 500 unique epitaphs on tombstones.

Let’s not forget to mention the smoking hot art direction – the campaign was shot by Sydney fashion photographer  and make up work was done so brilliantly by . Too good. The collection of wearable art can be pre-purchased . Totally need to get myself one of these. Read on for a little Q+A with Brad from Skarfe.

 

LUCAS GROGAN x SKARFE Debut Collaberation | Yellowtrace

LUCAS GROGAN x SKARFE | Yellowtrace

 

+ Hi Brad, How did the idea for this collaboration come about? And how long did it take from inception to completion?

Through Instagram, of all things. I snapped a photo of Lucas’ mural in Fitzroy when visiting Melbourne earlier in the year. And he must have seen it, as later that day I got an email asking if I’d be interested in making some scarves with him. It was uncanny – I’ve admired his work for some time and had thought that I’d love to collaborate with him eventually, I just didn’t expect it to be so soon after Skarfe’s opening.

The process probably took between six and eight months, and it was all really easy and organic. I was conscious about allowing Lucas to do whatever he wanted creatively, and he let me take the reigns in terms of manufacture. It’s been a real pleasure.

 

LUCAS GROGAN x SKARFE | Yellowtrace

LUCAS GROGAN x SKARFE Debut Collaberation | Yellowtrace

 

+ What do you love the most about this collaboration?

That the artwork is funny and offbeat. So much fashion is serious, pretty, or sexy. Lucas is really witty, and that translates to the collection.

I also love the art direction for the campaign. We worked with (DLM) on photography and (MAC) on beauty. I wanted something really ethereal and a little disconcerting. It’s not easy to translate something in your head to physical imagery, but they nailed it.

+ Any interesting/ funny/ quirky facts you could tell us about the process?

We had a minor hiccup when the Islamic women who specialised in the hand-rolled finishing of the scarves finished off both the tombstone and peacock designs, but then point-blank refused to work on the ghost design, due to the risqué sexual subject matter. It’s funny now, but at the time it required some fairly deft negotiation!

 

 


[Photography by , courtesy of .]

 



About The Author

Dana Tomić Hughes
Founder & Editor

Dana is an award-winning interior designer living in Sydney, Australia. With an unhealthy passion for design, Dana commits to an abnormal amount of daily design research. Regular travel and attendance at premier design events, enables Dana to stay at the forefront of the design world globally. While she is super serious about design, Dana never takes herself - nor design - too seriously. Together with her life and business partner, Dana is Boss Lady at Studio Yellowtrace, specialising in Design Strategy, Creative Direction and Special Projects. The studio takes a highly conceptual and holistic approach to translating brands & ideas into places & experiences.

2 Responses

  1. Avatar
    Ez

    I love the wittiness of the graphics. And the body art for the shoot is brilliant.

    Re:the Islamic women who refused to finish off the last design- I wish I was a fly on the wall during the “negotiating”- that would have been a treat!

    Thanks for shining a light on more world-class Aussie talent.

    Reply
  2. POEPKE

    […] You may remember Melbourne-based artist Lucas Grogan for his collaboration with Rittenhouse a few years ago – and his incredible window installation for Poepke. Lucas is back collaborating, this time with Scarfe, on a range of vivid and offbeat cotton scarves. Read more here. […]

    Reply

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