MILANTRACE2016 Talk Series Australian Tour Wrap-Up | Yellowtrace
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#MILANTRACE2016 Talk Series, Sydney Launch Event, Dana Tomic Hughes - Photo © Fiona Susanto | Yellowtrace
MILANTRACE2016 Talk Series Launch Event in Sydney. Photo © Fiona Susanto.

#MILANTRACE2016 Talk Series, Sydney Launch Event - Photo © Fiona Susanto | Yellowtrace
MILANTRACE2016 Talk Series Launch Event in Sydney. Photo © Fiona Susanto.

#MILANTRACE2016 Talk Series, Sydney Launch Event, Dana Tomic Hughes - Photo © Fiona Susanto | Yellowtrace
MILANTRACE2016 Talk Series Launch Event in Sydney. Photo © Fiona Susanto.

#MILANTRACE2016 Talk Series, Melbourne Second Event, Photo © Nick Hughes | Yellowtrace
#MILANTRACE2016 Talk Series, Melbourne Second Event, Photo © Nick Hughes | Yellowtrace

MILANTRACE2016 Talk Series, Second Event in Melbourne. Photo © Nick Hughes/ Yellowtrace.

#MILANTRACE2016 Talk Series, Melbourne Second Event, Photo © Nick Hughes | Yellowtrace
MILANTRACE2016 Talk Series, Second Event in Melbourne. Photo © Nick Hughes/ Yellowtrace.

#MILANTRACE2016 Talk Series, Melbourne Second Event, Dana Tomic Hughes - Photo © Nick Hughes | Yellowtrace
MILANTRACE2016 Talk Series, Second Event in Melbourne. Photo © Nick Hughes/ Yellowtrace.

#MILANTRACE2016 Talk Series, Brisbane Event, Photo © Nick Hughes | Yellowtrace
MILANTRACE2016 Talk Series, Brisbane Event. Photo © Nick Hughes/ Yellowtrace.

#MILANTRACE2016 Talk Series, Brisbane Event, Photo © Nick Hughes | Yellowtrace
MILANTRACE2016 Talk Series, Brisbane Event. Photo © Nick Hughes/ Yellowtrace.

#MILANTRACE2016 Talk Series, Brisbane Event, Photo © Nick Hughes | Yellowtrace
#MILANTRACE2016 Talk Series, Brisbane Event, Photo © Nick Hughes | Yellowtrace

MILANTRACE2016 Talk Series, Brisbane Event. Photo © Nick Hughes/ Yellowtrace.

#MILANTRACE2016 Talk Series, Brisbane Event, Dana Tomic Hughes Photo © Nick Hughes | Yellowtrace
MILANTRACE2016 Talk Series, Brisbane Event. Photo © Nick Hughes/ Yellowtrace.

#MILANTRACE2016 Talk Series, Brisbane Event, Photo © Nick Hughes | Yellowtrace
#MILANTRACE2016 Talk Series, Brisbane Event, Photo © Nick Hughes | Yellowtrace

MILANTRACE2016 Talk Series, Brisbane Event. Photo © Nick Hughes/ Yellowtrace.

#MILANTRACE2016 Talk Series, Perth Event, Photo © Nick Hughes | Yellowtrace
#MILANTRACE2016 Talk Series, Perth Event, Photo © Nick Hughes | Yellowtrace

MILANTRACE2016 Talk Series, Perth Event. Photo © Nick Hughes/ Yellowtrace.

#MILANTRACE2016 Talk Series, Perth Event, Photo © Nick Hughes | Yellowtrace
MILANTRACE2016 Talk Series, Perth Event. Photo © Nick Hughes/ Yellowtrace.

 

 

Dearest DUDES!

It is with a juicy mix of emotions I reflect back on the madness that was MILANTRACE Edizione 2016. For those of you who may be new around here and wondering ‘what the @*$% is MILANTRACE, Dana?’ just go with the flow and you will soon work it out. Back in April, Tourismandhotels travelled to Milan for Salone del Mobile in what’s become our annual design pilgrimage. Upon our return, we spent just over two months sharing with you all that was golden from this year’s premier design event via the MILANTRACE2016 dedicated microsite, in partnership with Living Edge and Walter Knoll. In parallel to this, we set out on a national speaking tour which saw yours truly deliver 6 live talks in Sydney, Melbourne, Brisbane & Perth to the Australian design community.

I’ve said this before and I’ll say it again – regardless of the immense physical pain and the extraordinary workload this project brings to our little team, being able to connect with so many of you in person and take Yellowtrace into a live format is the most rewarding experience. Your support for has reached a whole new level this year – the feedback and encouragement for this very ambitious project have been immensely humbling and deeply moving at times. (You know me, I’m a bit of a tragic cryer from way back.)

I would like to give final Thanks to our wonderful friends at  and , the Principal and Hosting Partners for MILANTRACE2016. We are so lucky to be working with two amazing brands who put so much faith in us and what we do, making our partnership feel more like a friendship rather than ‘doing business’ (THE ONLY way to partner and do your best work, if you ask me).

I would also like to acknowledge the support of our airline partner, , who flew us all the way to Milan. Cathay have also been such amazing supporters of what we do, and we couldn’t be any prouder of our ongoing relationship. This year we also partnered with , who supported MILANTRACE2016 both in Milan and for our National Talk Series, for which we are also truly grateful.

I leave you today with a little video from our launch event in Sydney (above) and social snaps from the Sydney launch event (below). But wait – there’s more! . Woohoo! Please feel free to share this presentation with everyone who you think might find it inspiring and useful.

Thank you again from the bottom of my heart. Until next time…

Always,
Mama Yellowtrace x

 

Related Posts:
Behind The Scenes with Tourismandhotels during Milan Design Week 2016.
Video Highlights from Milan Design Week 2016.

Video Highlights from SaloneSatellite 2016.
Video Highlights & Best Stands at Salone Del Mobile.Milano 2016.

 

 

 

 


[Photography © Nick Hughes/ Yellowtrace and Fiona Susanto as noted. Video © Yellowtrace.]

 

About The Author

Dana Tomić Hughes
Founder & Editor

Dana is an award-winning interior designer living in Sydney, Australia. With an unhealthy passion for design, Dana commits to an abnormal amount of daily design research. Regular travel and attendance at premier design events, enables Dana to stay at the forefront of the design world globally. While she is super serious about design, Dana never takes herself - nor design - too seriously. Together with her life and business partner, Dana is Boss Lady at Studio Yellowtrace, specialising in Design Strategy, Creative Direction and Special Projects. The studio takes a highly conceptual and holistic approach to translating brands & ideas into places & experiences.

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