apartment, renovation, heritage, Paris, white, ceiling, glass, doors, parquet

Apartment, renovation, heritage, interior design, Paris, wall panelling, white

“We’re getting more and more bored by the nice shots where everything is so clean, with the perfect Scandinavian-design chair, the perfect white orchid, the perfect art book on the table,” Guillaume Aubry, FREAKS freearchitects.

Apartment, renovation, heritage, interior design, kitchen, joinery, white

Apartment, renovation, heritage, kitchen, joinery

Apartment, renovation, heritage, wall panelling, art direction,

Apartment, white, ceiling, parquet, wall panelling, art direction

Apartment, interior design, white, stair


This lovely heritage apartment is equal parts beautiful, clever and fun. Recently refurbished by , it is located on the Rue de Rivoli in Paris, which happens to be an old address of Napoleon I. In order to celebrate this crazy historical fact, the architects dressed up as the former emperor for the photo shoot, which explains the silly hats. Completely bonkers and I just love it.

I’ve always said that, as architects and designers, we are capable of doing incredible things (and this blog serves as a place to prove this), but ultimately we are not saving lives and there’s no reason to take ourselves too seriously. I think it’s really refreshing to see architects have a bit of fun with the photos. Call it nothing more than a PR ploy is you will, and you may be right in thinking so, although I say this project is good enough to stand on it’s own two feet and when packaged with these quirky eye-catching images it’s simply dynamite. Ten points from me!


Apartment, renovation, white, wall panelling, joinery

white, contemporary, heritage, renovation


You can read more about the projects over on .

[Photography by , via .]

About The Author

Dana Tomić Hughes
Founder & Editor

Dana is an award-winning interior designer living in Sydney, Australia. With an unhealthy passion for design, Dana commits to an abnormal amount of daily design research. Regular travel and attendance at premier design events, enables Dana to stay at the forefront of the design world globally. While she is super serious about design, Dana never takes herself - nor design - too seriously. Together with her life and business partner, Dana is Boss Lady at Studio Yellowtrace, specialising in Design Strategy, Creative Direction and Special Projects. The studio takes a highly conceptual and holistic approach to translating brands & ideas into places & experiences.

One Response

  1. Apartment Tour… « cabbagerose

    […] …Napoléon Apartment Renovation in Paris, by the very clever and funny, FREAKS freearchitects…this apartment is located on the Rue de Rivoli in Paris, which happens to be an old address of Napolean…. […]


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