AD Germany’s 200th-anniversary issue features Dana Tomic Hughes of Yellowtrace on the list of 200 “True Influencers of the Design World”.

“Our 2019 influencers are people who are not satisfied with the current state and seek to make the world more beautiful. They shape our time – with their sense of style and their design talent. This issue presents the 200 Influencers of the Year that change, broaden and enchant our lives. Deliberately presented in random order, these 200 brilliant minds are behind furniture designs and Instagram filters, buildings and book culture, art and interiors.”

Dana Tomic Hughes featured on InsideOut’s HOT19 List of the most interesting people in Australian Design.

“June marks InsideOut’s 19th birthday. This idea inspired our Hot 19 in Design on page 33, which showcases our pick of today’s dynamic creatives doing amazing things in architecture, art, design and sustainability, and the reasons why we love them…”


Dana profiled in Vogue Living as one of the world’s most visionary and influential female creatives.

“It’s been a long time coming, but the spotlight is finally shining bright on OUTSTANDING WOMEN in design. From New York to Milan and Sydney to Paris, Vogue Living CELEBRATES the world’s most visionary and INFLUENTIAL FEMALE creatives.”

Dana Tomic Hughes featured as a top global design influencer by Elle Decor Italia, sharing her survival tips for Salone del Mobile and Milan Design Week 2018.

Dana’s ‘Design Diaries’ featured in Home Beautiful.

“The Founder of online design journal Yellowtrace shares the places she loves.”

Dana’s edit of ‘Splurge vs Save’ Statement Mirrors featured in The Washington Post.

“These shiny, reflective and contemporary statement mirrors are not only alluring as physical items — they play a dual purpose as magnificent sculptural objects that can occupy a space with confidence.”

LM Woman #19 / Dana Tomic Hughes

“Dana’s brand of humour is instantly recognisable; her online prose is unequivocally amusing and at the same time relatable, devoured daily by the many loyal readers of Yellowtrace, the design blog she created 8 years ago. Dana moves about her home with joyful energy, recounting endless anecdotes – to which we hang to every word…”


Dana Tomic Hughes is a regular design columnist in the Australian Financial Review’s Domain Prestige (Fairfax).

Dana Tomic Hughes featured in JONES Magazine.

“One of the biggest social changes in recent times is that your office can be wherever you are. And your brand can be you! Here are five women who are harnessing the potential of social media to create truly incredible careers.”

‘Warm Minimalism’ Trend Report by Dana Tomic Hughes in Australian House & Garden Magazine.

‘Warm’ and ‘minimalism’ may not seem to go together; people often confuse minimal with cold or stark. But good design is often minimal and reduced to bare essentials, while feeling rich, textural and beautifully composed. These interiors exude a confidence that’s underpinned by thoughtful selections.


Dana Tomic Hughes featured in Time Out Sydney’s 40 under 40.

“Dana’s a great person in the interior design community. She gives the Australian design aesthetic a lot of influence internationally.”

Read Dana’s 40 under 40 feature , and see the complete list .


Dana Tomic Hughes featured as a global tastemaker in the leading international design magazine Danish RUM Interiør Design.

“Behind the leading, award-winning Australian online publication Yellowtrace, is an interior designer Dana Tomic Hughes who has her finger firmly on the pulse. Here’s an exclusive insight into her favourite design objects and places she loves.”

Dana Tomic Hughes interviewed on elledecor.it as a leading expert on Salone del Mobile & Milan Design Week.

“Less than a month until Milan Furniture Fair and the experts from around the world are starting to prepare their agenda. We asked Dana Tomic Hughes, founder of Yellowtrace, to tell us about her plans and her tips for her week in Milan.”

Dana Tomic Hughes, “amongst the most important influencers in the design online world”, asked to provide a comment for the February 2015 issue of Elle Decor Italia about the importance of social channels and digital media in today’s world.

Dana Tomic Hughes interviewed in a leading international magazine Elle Decor Italia.

From local a blogger to an international influencer.”

Dana Tomic Hughes featured in ‘s brand new column – My Insta Style.


Dana Tomic Hughes in conversation with by on ABC RadioNational .

“By Design explores how to create your own design blog. There are so many out there now, so how do you make yours stand out, and find its audience.”


Gumtree Garden by Yellowtrace featured in NYA RUM Sweden, Issue 02, 2014.


designEX Sydney 2014

Dana Tomic Hughes / Who’s Designing DesignEX, May 2014.


Home Living Article

featured in Home Living NZ, July 2014.


IDH Magazine Cover

Dana Tomic Hughes / Yellowtrace profile in IDH Magazine, Issue 05/ April 2014.



Gumtree Garden by Yellowtrace featured in InsideOut, March 2014.



Temple & Webster Blog, February 2014.




InsideOut Magazine Cover | Yellowtrace

Dana Tomic Hughes / Yellowtrace profile in InsideOut, September 2013.


Broadsheet Sydney | Yellowtrace

Fred Showroom feature on Broadsheet Sydney.


Belle Magazine | Yellowtrace

Fred Showroom feature in Belle, August 2013.


Home Beautiful Australia | Yellowtrace

Home Beautiful Australia // Style File , May 2013.


The Australian Financial Review | Yellowtrace

The Australian Financial Review // Life + Leisure, February 2013.


Australian House & Garden COVER March 2013 | Yellowtrace

Australian House & Garden Magazine, March 2013.


The Daily Telegraph Sydney, HOME COVER 9 Feb 2013

The Daily Telegraph, Sydney
Home Section, 9th Feb 2013.




Interview on West Elm Blog, December 2012.


Belle Magazine, December/ January 2012.


Grand Designs UK, September 2012.


Inside Out, September/ October 2012.


Marie Claire, July 2012.


City Magazine Belgrade, Spring 2012.


Real Living Magazine, April 2012.


Interview on Living Edge Blog, February 2012.


Adore Home, April/ May 2012.




(inside) magazine, April 2011.


(inside) magazine, June 2011.

Download articles  and .

(inside) magazine, October 2011.


Est Magazine, August 2011.


Interview on Interiors Addict, September 2011.

Read the articles  and .



Adore Home, October/ November 2010.


Inside Out, November/ December 2010.


Interview on Lifework Herman Miller, June 2010.


Apartment Therapy, April 2010.


The Design Files, April 2010.


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