Rodebjer Fashion Store in Stockholm | Yellowtrace

Rodebjer Fashion Store in Stockholm | Yellowtrace

Rodebjer Fashion Store in Stockholm | Yellowtrace

Rodebjer Fashion Store in Stockholm | Yellowtrace

Rodebjer Fashion Store in Stockholm | Yellowtrace

 

We gave you a quick look at this fashion store in our recent story about Pink Perfection, and today we take a closer look at this retail gem in Stockholm. Coinciding with brand renewal, Swedish womenswear label has opened a new flagship store in Norrmalm, the city’s golden mile of luxury shopping.

The store occupies 300sqm on the ground floor of a former bank building, and features a spunky interior designed by the brand’s creative director Carin Rodebjer, and Swedish set designer and longtime collaborator Sahara Widoff. The duo have transformed the space into an inviting shopping environment, combining clean lines, interesting colour palettes (did someone say Pink?), coupled with innovative use of materials.

Concrete floor features a grid-like pattern, brought to life in the third-dimension through certain parts of the store. Most fixtures were custom-designed, including a striking curved display table in mint green, and the striking sales counter made from pigmented plaster. And how could we forget that trippy ceiling in the bathrooms – a welcome change of scene and a definite conversation starter.

 

Rodebjer Fashion Store in Stockholm | Yellowtrace

 


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