Lema Italian Furniture at Rogerseller | Yellowtrace

Lema Italian Furniture at Rogerseller | Yellowtrace

Lema Italian Furniture at Rogerseller | Yellowtrace

Lema Italian Furniture at Rogerseller | Yellowtrace

Lema Italian Furniture at Rogerseller | Yellowtrace

Lema Italian Furniture at Rogerseller | Yellowtrace

 

Our dear friends at Rogerseller have a thing or two to celebrate this year. First, they introduced us to the revolutionary Italian kitchen artisans Valcucine, and today marks a new era and another significant milestone for their business.

Recognising the fact that the boundaries between work and home are continuing to blur, it’s the everyday moments – the simple shared experiences – that truly enrich our lives. With a profound understanding of the importance of time – time to relax, time to contemplate and time to create – this belief has led Rogerseller to evolve their collection, now offering luxury living solutions for the entire home.

Enter , who’s strong tradition of craftsmanship and attention to quality is reflected through its sensational looking wardrobes, living and furniture systems, now on display at Rogerseller’s Melbourne showroom (see my snaps  and .) Each element of the Lema range is completely customisable, allowing the individual to create a living environment that reflects their own unique way of life. This is particularly exciting for professional designers amongst us – as we know, no two projects or clients are the same, and the ability to adapt and customise is paramount.

 

Lema at Rogerseller Showroom, Photo by Ross Tonkin | Yellowtrace

Lema at Rogerseller Melbourne Showroom. Photo by Ross Tonkin.

Lema at Rogerseller Showroom, Photo by Ross Tonkin | Yellowtrace

Lema at Rogerseller Melbourne Showroom. Photo by Ross Tonkin.

Lema at Rogerseller Showroom, Photo by Ross Tonkin | Yellowtrace

Lema at Rogerseller Melbourne Showroom. Photo by Ross Tonkin.

 

Alongside Rogerseller’s growing family of suppliers, they have a renewed sense of purpose and have been exploring what the true meaning of luxury is. In what has been described as the ‘age of anxiety’, the realization is clear – it is our time that is our most precious asset. Time offers us perspective and allows us to appreciate, with true luxury often defined by being able to own your time.

For architects and designers there is constant pressure to be productive, to be creative, to stay inspired. Rogerseller understand these needs. Their business is underpinned with a clear purpose to keep their processes simple, to ensure that specifying and working with them is nothing short of effortless. In doing so, they’re effectively giving back more free time. I don’t know about you, but I could certainly use a little bit of extra help in that department.

 

This Yellowtrace Promotion is proudly brought to you in association with .

 

Lema at Rogerseller Showroom, Photo by Ross Tonkin | Yellowtrace

Lema at Rogerseller Melbourne Showroom. Photo by Ross Tonkin.

Lema at Rogerseller Showroom, Photo by Ross Tonkin | Yellowtrace

Lema at Rogerseller Melbourne Showroom. Photo by Ross Tonkin.

 


[Images courtesy of Rogerseller. Photography by , as noted.]

 



About The Author

Dana Tomić Hughes
Founder & Editor

Dana is an award-winning interior designer living in Sydney, Australia. With an unhealthy passion for design, Dana commits to an abnormal amount of daily design research. Regular travel and attendance at premier design events, enables Dana to stay at the forefront of the design world globally. While she is super serious about design, Dana never takes herself - nor design - too seriously. Together with her life and business partner, Dana is Boss Lady at Studio Yellowtrace, specialising in Design Strategy, Creative Direction and Special Projects. The studio takes a highly conceptual and holistic approach to translating brands & ideas into places & experiences.

2 Responses

  1. audreygreenwood

    Strange how whenever you see pictures of “luxury” flats that you never see a trace of the packing boxes that were used to bring everything to the apartment – like it’s magically just set up like that….

    Reply
  2. Product Design 2014 Archive | Yellowtrace

    […] 13 | Sculptural Geometric Lighting By Bec Brittain. 14 | Video // Ruutu By Ronan & Erwan Bouroullec For Iittala. 15 | Hanna Krüger Transforms Rosenthal Porcelain Into Lamps & Vases. 16 | New Collection By La Mamba For Omelette-Ed. 17 | Local Talent Time: Celebrating Australian Designers With Stylecraft. 18 | Video // Ambio Bacterial Lamp By Teresa Van Dongen. 19 | Rabari Rug Collection By Doshi Levien For Nanimarquina. 20 | Rogerseller Introduces Stunning Luxury Living Systems From Lema. […]

    Reply

Leave a Reply