Totally Tropical // Personal project with photographer Catherine Losing.


Collaboration with photographer Alexander Kent.


British Fashion Council & GQ // Advertising for the British Fashion Council Menswear London Collections. Photographer Sam Hofman.


Shapes //Project with photographer Michael Bodiam.


From Chaos to Order // Project with photographer Michael Bodiam.


Jewels // Collaboration with photographer Catherine Losing using natural found objects.


(not to be confused with Sarah Jessica Parker!) is a designer and maker based in East London. After graduating from Illustration at the University of Brighton in 2008, Sarah set up her studio where she spends “most of her time, knee deep in paper, glue and surrounded by half drunk cups of tea.” So sweet.

This clever lady has worked with an impressive list of clients in her relatively short career – think *Wallpaper, Topshop, GQ, Mr Porter, The Guardian, Ikea, Honda etc, etc. No wonder, really – her work is super clever, witty and bright. Hats off Miss Parker.

[Images courtesy of .]

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About The Author

Dana Tomić Hughes
Founder & Editor

Dana is an award-winning interior designer living in Sydney, Australia. With an unhealthy passion for design, Dana commits to an abnormal amount of daily design research. Regular travel and attendance at premier design events, enables Dana to stay at the forefront of the design world globally. While she is super serious about design, Dana never takes herself - nor design - too seriously. Together with her life and business partner, Dana is Boss Lady at Studio Yellowtrace, specialising in Design Strategy, Creative Direction and Special Projects. The studio takes a highly conceptual and holistic approach to translating brands & ideas into places & experiences.

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