Stylist Lab Interview: Parish Stapleton and Marty Lochmann  | Yellowtrace

 

Fate brought them together, beauty is their vision and together their two heads make “one brain.” and – stylist and photographer duo – create stunning images together and share their knowledge and experience through , where they run a series of in-depth .

Wanting to support the creative, styling community, Parish started Stylist Lab and brought Marty on board straight away. At the core of the Lab’s philosophy is attention to detail, a focus on concept, and – importantly – belief in practical skills and hands-on experience. Here is a look into this creative hub and the pair who make it happen.

 

Parish Stapleton, Marty Lochmann and Stylist Lab | Yellowtrace

Parish Stapleton, Marty Lochmann and Stylist Lab | Yellowtrace

Dirt to Velvet, 2013.

 

+ Hello Parish and Marty, welcome to Yellowtrace and thank you for taking the time to e-chat. Could you please give us a quick introduction on yourselves, how you met and how came about?

Parish: We met working on a Freedom Furniture catalogue in 2011, I concepted and styled it and Marty shot it.

Marty: It was a great shoot and we must have done something right because it won catalogue of the year. We have been working together ever since.

Parish: Stylist Lab came about because I, and others, saw there was a real need for people in the industry, and those wanting to get into the industry, to have a creative space that offered practical advice and hands on experience about creating professional quality images for advertising, magazines and branding. So the Lab offers small, highly focused master classes that impart first hand knowledge on how the business works and what’s required to make it your career, the tricks of the trade that no stylist should be without.

Marty: No-one teaches this stuff, everyone learns on the job and all you want to do is work with the real pros, because that’s what challenges you and makes you better. As a photographer I love working with a great stylist, so that is why I think the Lab is such a brilliant concept.

 

Parish Stapleton, Marty Lochmann and Stylist Lab | Yellowtrace

Parish Stapleton, Marty Lochmann and Stylist Lab | Yellowtrace

Parish Stapleton, Marty Lochmann and Stylist Lab | Yellowtrace

All Washed Up, 2013.

 

+ What are you seeking to portray in your work? Are there particular themes you continue to explore together?

“Beauty – it is the sharpest tool in the box” (a borrowed quote from , wish it was ours).

+ How do you go about establishing a concept and an overall direction/ look & feel for a project? Do you have a particular process you follow?

Parish: It all starts with the brief. You have a client and that client has a product or a message they want to sell. Listening to what the client wants, working with them to develop and focus their ideas, so that you have a creative concept that really works for them is what it’s all about. My experience working in creative services with and was invaluable, being briefed by such a variety of labels taught me how to guide them to their target market and deliver a product that supported their brand.

Marty: I agree you’ve got to stay on brief. It’s a creative process, but it’s a creative process with a purpose. Mind you that doesn’t stop Parish pushing creative boundaries. More than once I’ve looked at the concept and said, “Can we really do that?” And you know what, we always can, but it’s often one Hell of a ride.

 

Parish Stapleton, Marty Lochmann and Stylist Lab | Yellowtrace

In Your Dreams, 2014.

Parish Stapleton, Marty Lochmann and Stylist Lab | Yellowtrace

In Your Dreams behind the scenes – Tilda Swinton as Orlando, inspiration and Parish having an ‘Aha’ moment – ‘this may actually work.’

 

+ Do you have a favourite part of the process? Is it the initial spark of an idea or is it solving the problem that’s interesting?

Marty: For me I’d say it is about finding solutions. For example some things are notoriously difficult to photograph, particularly anything with a curved reflective surfaces whether it is cars or spoons and I have photographed enough of both to speak with the voice of experience. The spoon was actually more difficult to shoot but much easier to move.

Parish: It’s all in the detail. I love the details, get it right and the image goes to another plane.

Parish Stapleton, Marty Lochmann and Stylist Lab | Yellowtrace

Parish Stapleton, Marty Lochmann and Stylist Lab | Yellowtrace

In Your Dreams, 2014.

 

+ Can you tell us a bit about the relationship between stylist and photographer and how it works creating a project? What is unique to your partnership?

We both jokingly say, in our case, “two heads make one brain.”

Parish: You have to respect each other and each other’s skill set. When I was putting together the classes for Stylist Lab, one of the first things I did was ask Marty to co-teach a master class we call “On Set”. Is limited to one or two students, and we are actually shooting real jobs, so students can observe the interaction and discussions between stylist and photographer and ask questions.

Marty: I have worked with a lot of stylist’s but when fate put Parish and I together I had a new understanding of what “Stylist” meant.

+ Who or what are some of your influences? What other artists, designers, peers and creatives in general do you admire?

Parish: There is a multitude of artist’s and designer’s I admire but we can save that for another time. When I am developing a styling brief I draw from history, popular culture, nature, art galleries, movies, walks down the street (many props and backgrounds are from found objects, mostly from my alley) for my inspiration.

Marty: My inspiration comes from beautiful things, I continually look to my contemporaries and the classic master photographers for inspiration.

 

Parish Stapleton, Marty Lochmann and Stylist Lab | Yellowtrace

Clockwise from top left: Prop ’s paint brushes, Flying a studio upside down, sketches of concept, paper models of sets with paint colour.

 


In Your Dreams behind the scenes video.

 

+ What has been your favourite project together so far?

The next one, but these are a few of our recent favourites.

+ What has been one of your biggest lessons learned since starting the business?

Parish: You cannot stay still, and however good you think you are on any one day you can still do better. You must take time to reflect to assure you are not caught in a prescribed ‘look,’ you need to evaluate the trends, be current and a step past ‘your creative comfort zone’.

Marty: You can’t go back, full steam ahead!

 

Parish Stapleton, Marty LochmannParish Stapleton, Marty Lochmann and Stylist Lab | Yellowtrace

Parish Stapleton, Marty Lochmann and Stylist Lab | Yellowtrace

In Your Dreams, 2014.

 

Let’s Get Personal:

 

+ What did you want to be when you were growing up?

Parish: .
Marty: or .

+ Did your education count?

Parish: We both feel that higher education is a great thing. Expanding your mind is important. However, when it comes to the practical everyday of it, hand’s on experience has proven to be the best method. This is the basis for Stylist Lab. We feel in our industry that vocational / apprentice style learning is the most valuable.

 

Parish Stapleton, Marty Lochmann and Styl

Parish Stapleton, Marty Lochmann and Stylist Lab | Yellowtrace

Dirt to Velvet, 2013.

 

+ Apart from your work, what other interests or hobbies do you have?

Marty: Snow Boarding and my beautiful Alex.
Parish: He just got engaged.
Marty: Well?
Parish: Work then more work and my art practice then more work. Oh, and travel if I can work.

 

Parish Stapleton, Marty Lochmann and Stylist Lab | Yellowtrace

Parish Stapleton, Marty Lochmann and Stylist Lab | Yellowtrace

, online store, coming soon.

 

+ Your most treasured belonging?

Marty: My Legos.
Parish: My Books.

+ It’s not very cool, but I really like…

Marty: Chocolate milk shakes!
Parish: I’m not having what he’s having. I’ll have a martini with a side of fries.

 

Parish Stapleton, Marty Lochmann and Styl

Clean Slate to Create with , 2013.


[Photography . Images courtesy of .]

 



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Tourismandhotels is a small and highly dedicated bunch of cool kids who assist in the production of design stories, general admin and correspondence associated with each and every post. The team works tirelessly behind the scenes, providing invaluable support to the Editor In Chief. Extreme love and respect to the power of ten!

2 Responses

  1. Interviews with Designers & Artists 2014 Archive | Yellowtrace

    […] 01 | Little Trace Of // Simon Davidson. 02 | Interview // Stine Gam & Enrico Fratesi Of GamFratesi. 03 | Interview // Nicci Green Of Articolo Lighting. 04 | Interview // Beirut Designers David/Nicolas. 05 | Interview // Daniel Barbera. 06 | Little Trace Of // Australian Photographer Leila Jeffreys. 07 | Interview // Australian Artist Sylvia McEwan. 08 | Interview // Parish Stapleton & Marty Lochmann Of Stylist Lab. […]

    Reply
  2. Sophia

    Thoroughly enjoyed reading this interview!
    Ah, Parish and Marty are truly wonderful as a tandem and as individuals and meeting them is the best thing that happened to me!
    Which reminds me I have to take a time and visit The Lab very soon. I’ve been missing them.
    S. xo

    Reply

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