Boxing Life, 2009. Private penthouse in Turin, Italy.


Casa Andrea, 2007.  Apartment in Turin, Italy.


Emotion vs Reason, 2009. Private penthouse in Turin, Italy.


Studio UdA offices in Turin, 2008. Now that’s one sexy workplace.


Alice in Wonderland, 2008. Apartment in Turin, Italy.


 was founded in 1992 in Turin by Valter Camagna, Massimiliano Camoletto and Andrea Marcante. The three partners collaborate with a team of architects, designers and graphic illustrators who come from many backgrounds and nationalities. Among them is one of their key interior designers by the name of Adelaide Testa.

UdA’s work has been described as “ultra sophisticated architecture with a specific concern for sensory perceptions, materials, light and surface.”

I call it shit hot design with truckload of personality.

I am in love with their style and approach which is playful and serious in equal measure, rigorous and incoherent, calculated and improvised…

Extreme love!


Matryoshka, 2010. Apartment in Turin, Italy.


Sano Deli, 2009 – concept store dedicated to healthy and traditional Italian food. Ibiza, Spain.


Lofr Susymax, 2006. Private apartment in a 1920’s building in Turin, Italy.


[Images courtesy of .]

About The Author

Dana Tomić Hughes
Founder & Editor

Dana is an award-winning interior designer living in Sydney, Australia. With an unhealthy passion for design, Dana commits to an abnormal amount of daily design research. Regular travel and attendance at premier design events, enables Dana to stay at the forefront of the design world globally. While she is super serious about design, Dana never takes herself - nor design - too seriously. Together with her life and business partner, Dana is Boss Lady at Studio Yellowtrace, specialising in Design Strategy, Creative Direction and Special Projects. The studio takes a highly conceptual and holistic approach to translating brands & ideas into places & experiences.

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