Dearest, dearest readers! Guess what? Yellowtrace is going to be 3 years old tomorrow! Far out, can you seriously believe it? I am honestly struggling with the concept. Where has the time gone?

I don’t know about you guys, but for my money, this has been one helluva year. We launched with a brand new look in January, introduced you to our crazy talented contributors, launched our Post Gallery, travelled to Paris for Maison & Design Week, were fortunate to receive some absolutely wonderful press… Not to mention the most significant personal transition that happened in April, when Husband and I became parents to baby yellowtrace. Oh my, what a ride. And whilst I’ve been adjusting to my new life and the delicious chaos of motherhood, the site has continued to grow and grow, and I’ve simply been doing my best to keep rolling with it! I feel most privileged to have your continued support, your readership and your company – I love that we get to hang out and indulge in some crazy awesome design, and that we are still having fun after all this time.

So you see, I would like to ask you for a little bit of your time, in hope that you will help us improve the site for next year by taking a moment to complete our . I truly value your time and your opinion, and as a reward for your efforts,  will give you the chance to win some incredible prizes. Oh yes, there are prizes and they are GOOD. In fact, given this is our 3rd birthday I thought it would be fitting to throw a little Yellow Party to celebrate this milestone. Weeee! In honour of our signature colour, yellowtrace has partnered with 9 of our valued friends and sponsors who are generously offering you the chance to win 13 fantastic prizes valued over $3,000 AUD! Totes amaze, no? Why don’t you move a little bit closer so I can tell you a bit more about the prizes.



1 // Volley Lounger (Volley Chair shown) from , designed by Adam Goodrum. RRP $720.

“Volley is at ease in the lounge or living area, relaxing on the balcony or basking in the courtyard sunshine. Volley adds a tranquil focal point amidst the garden greenery, poolside or indeed courtside on a spring or summer’s day. True to Tait’s consistent performance in manufacturing products that will provide many decades of enjoyment, Volley is constructed from a hardy zinc plated steel frame and steel mesh. Volley is powder coated in a variety of UV stable colours from the Dulux palette deftly finished with a rope handle.”

2 // Muuto Unfold Pendant in Yellow, from . RRP$260.

“The industry lamp is a classic, and sought-after design that we are excited to provide a new perspective on. Our interpretation of the industrial design classic comes in a refined material that gives the lamp a modern and warm appearance. The soft silicone rubber gives Unfold a modern and warm personality. It also enables the lamp to be folded into a neat package by a slight push on the top. Just open and unfold your new lamp.”

3 // Swedese Spin Stool in Yellow, from . Designed by Staffan Holm. RRP $549.

“This beautiful stool is available in five bright colours – petrol blue, grey, yellow, pink and orange (new for 2012); along with the classic finishes – naturally lacquered, white and black.”

4 // Limited Edition Nessino Lamp in Yellow, from . Designed by Giancarlo Mittioli & Gruppo Architetti Urbanisti. RRP$235.

“Updated and revised version of the celebrated NESSO, winner of the first prize at the Studio Artemide/Domus Competition (Milan 1965). Today’s NESSINO brilliantly expresses the spirit of our times: offered in a variety of colours it is transparent and so reveals its inner structure. Body and diffuser in polycarbonate. Down diffused and upward coloured light emission. This limited edition Yellow Nessino is the only one remaining in Australia and sure to be a collectors item.”

5 // Christian Lacroix LOVE A6 Journal, from . Five to be won – RRP $19.96 (each).

“The journal consists of 128 ruled ivory pages, front and back cover heraldic design with botanical carnations, four printed end pages with bullfighting toile and eight introductory pages with colour gradation, black and white striped ribbon marker, gold foil belly band with hot-stamped Christian Lacroix Papier logo.”



6 // Showtime Porcelain Vase 2 in Electric Yellow, from . Designed by Jaime Hayon. RRP $479.

“Whether dressed with flowers or left on their own, this playful decoration will brighten up any room. Showtime Collection is a collection inspired by classical MGM musicals. The concepts behind these pieces explore the contrast between what is external and internal. A combination between organic forms and classical details is key to its development. It exhibits passion for finding ways were things that are not supposed to match, coexist in elegance. Very innovative material combinations like plastic and leather were used to create this unique collection.”

7 // Big Bold Ball Wall Art in Yellow, from .  RRP $210.

“What’s life if it’s all work and no play? Allow this artwork to give your room colour and light while at the same time putting a big bounce back into your step. Poster size up to 900mm x 900mm.”

8 // Keith Melbourne ‘The Glass Collection’ Yellow Stool, from . RRP $340.

“Inspired by a newfound love of glassware, The Glass Collection pays tribute to iconic glass forms comprising three stools – Latte, Cognac and Crystal, and the Champagne table. The collection is locally manufactured from durable, UV stable and fully recyclable Polyethylene. Detailed design and advanced tooling manufacture has produced a range of unique products with an exceptional level of detail.”

9 // S&B Colour Block Bed Linen in Yellow, from . Designed by Scholten & Baijings for Hay. RRP $282.

“Scholten & Baijings developed two collections of bed linen for Hay: Colour Block and Minimal. For both collections, the patterns are carefully screenprinted on beautiful 100% satin cotton. The Colour Block collection represents the more complex coloured designs of the two, and is available in four colour ways: Red, Pink, Yellow and Green. The winner will be able to chose from the Queen or King size quilt cover set with two pillow cases.”


So there you have it. Please join me in thanking our sponsors for their gorgeous prizes, and please show them your support by visiting their websites and having a little snoop around their places. Your support for them will support yellowtrace, which makes us all a part of one happy, friendly and prosperous circle. Good times! 

By the way, you have between today and Dec 14th to . Everyone can participate in the survey (please!) however only Australian residents are eligible to win prizes (sorry guys!). Winners will be drawn at random and ed via e-mail – please refer our terms & conditions.

Thank you again! Have a fantastic weekend! Love you long time!

x dana

[Top image + banner background by . Crop and graphic overlay by yellowtrace.]

About The Author

Dana Tomić Hughes
Founder & Editor

Dana is an award-winning interior designer living in Sydney, Australia. With an unhealthy passion for design, Dana commits to an abnormal amount of daily design research. Regular travel and attendance at premier design events, enables Dana to stay at the forefront of the design world globally. While she is super serious about design, Dana never takes herself - nor design - too seriously. Together with her life and business partner, Dana is Boss Lady at Studio Yellowtrace, specialising in Design Strategy, Creative Direction and Special Projects. The studio takes a highly conceptual and holistic approach to translating brands & ideas into places & experiences.

11 Responses

  1. Avatar

    Woot! Woot! Happy third blog birthday, Dana! Congrats on all your many successes and may there be many many more. So excited to be part of your journey now. Thanks for inviting me to tag along for the ride xx

  2. Avatar

    Joyeux anniversaire, Dana & the Yellowtrace Team!
    What a pity the beautiful (!!!) prizes are for Aussies only, as all of these would blend in perfectly in my home (lots of sunny yellow here). Just completed the survey though. Keep up the good work!!

    • yellowtrace

      Oh I know Judith – it really sucks we can’t reward everyone. Thank you so much for completing the survey just the same – gold stars to you!! x

  3. Avatar

    Happy 3rd Birthday Yellowtrace, you put a little sunshine in every day, thank you!!


Leave a Reply