“It can sway thinking, change actions, and cause reactions. It can irritate and inspire, suppress and even surprise. Colour is one of the essential building blocks of design and also the inspiration for a new art collaboration currently on display at Rogerseller showrooms across the country.”


It is no secret I get super excited about brilliant creative collaborations, and today’s story is no exception. Our friends at  are currently running a seasonal campaign titled , which celebrates colour in unexpected and extraordinary ways. This wonderful, inspiring and super imaginative art collaboration is the brainchild of creative consultancy  and the super clever crafty ladies at .

Acknowledging the deep subliminal meanings imbedded in all colours and their effect on our thinking, emotions and feelings, the concept for the installation uses a series of short and dynamic words as typographic sculptures. ‘WOW’, ‘YES’, ‘YAY!’ and ‘AHH’ were each sculpted in string, articulating the essence of magenta, green, orange and cyan respectively.


“We wanted to bring colour to life in a really unexpected way. Using string as a medium allowed us to introduce a strong architectural element while still conveying the emotions and sensations that different colours can engender”. Daniel Pollock, creative director of Jane.

What I really love about this project is the way the irreverence and playfulness of the chosen words and pure joy of colours that represent them, are balanced with the formality and intricacy of the 3D string sculptures. The result is bold and exciting, encouraging the viewer to engage with the work on multiple levels. Below is a fantastic little  of the campaign, directed by a young up and coming talent Guy Franklin of . I really encourage you to .

The video features an original sound track written by Nicholas Mulhall, and produced by Nicholas Mulhall & Joshua Delaney specifically for this campaign. Below is a great quote by Mulhall which provides an insight into his creative process for this piece.

“Choosing the right instruments was so important in capturing the imagination of the audience the way the imagery does so well. Something colourful, bright, and fun but also grounded. I decided to borrow my friends ukulele with its strings small, nylon and warm. It’s tone gives the song a childlike quality that holds everything together. This gave the track life, and it was then just a matter of holding on and seeing where the music wanted to take us. Finding any surface to hit for percussion, pencils on paper, hands on chairs and claps in the air. Finally adding the cello really carries the track from the playground to a small orchestral setting adding depth and grounding the playful ukulele.” 

- Nicholas Mulhall.


So much wonderful, joyous, wholesome goodness, no? Please show your support for our friends at  by visiting their ,  and , or better still drop into one of their .

 : August – November 2012. On show at Rogerseller showrooms in Melbourne, Sydney, Brisbane and Perth.


Yellowtrace Promotion brought to you by .

[Images courtesy of .]


About The Author

Dana Tomić Hughes
Founder & Editor

Dana is an award-winning interior designer living in Sydney, Australia. With an unhealthy passion for design, Dana commits to an abnormal amount of daily design research. Regular travel and attendance at premier design events, enables Dana to stay at the forefront of the design world globally. While she is super serious about design, Dana never takes herself - nor design - too seriously. Together with her life and business partner, Dana is Boss Lady at Studio Yellowtrace, specialising in Design Strategy, Creative Direction and Special Projects. The studio takes a highly conceptual and holistic approach to translating brands & ideas into places & experiences.

12 Responses

  1. Avatar

    ‘Hot Tea’ is a street artist living in Minneapolis, MN that has amazing yarn-based design works! Please check him out.

  2. Avatar

    it’s amazing and wonderful! i’d like to make one of my own for my personal project, so i was wondering what type of wood did you use? this is such a great and fresh new idea

  3. Top 10: Signage

    […] via Ruffled | 2. via MSW | 3. via MSW | 4. via Yellowtrace | 5. Modern Hearts | 6. via MSW | 7. via Wedding Chicks | 8. via Brooklyn Bride | 9. Easton Events […]

  4. DIY #35 |

    […] • Un tableau avec des clous chez Yellow TracePas vraiment un DIY car il n’y a pas de tuto à proprement parler. Mais en même temps, il n’y en a pas vraiment besoin… Laissez juste parler votre imagination ! J’ai toujours adoré ces tableaux créés avec des clous et de la laine, j’en ai trouvé ici. […]

  5. Cooky & Granola | DIY #35

    […] • Un tableau avec des clous chez Yellow Trace Pas vraiment un DIY car il n’y a pas de tuto à proprement parler. Mais en même temps, il n’y en a pas vraiment besoin… Laissez juste parler votre imagination ! J’ai toujours adoré ces tableaux créés avec des clous et de la laine, j’en ai trouvé ici. […]


Leave a Reply